Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
MK 385 - Consumer Behavior |
This course explores behavioral theory as it relates to consumer and industrial decision processes. Domestic consumer behavior will be compared and contrasted with international consumer behavior. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward iimproving marketing management and decision-making. (3-0)
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department |