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| MK 350 - Principles of Marketing |
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This course introduces the principles of marketing activities such as the marketing of goods and services and ideas in both business and non-business organizations. There is an emphasis on concepts of marketing and their application in strategic planning and decision-making in dynamic domestic and international environments. Marketing principles are operationalized in a computer application market place simulation. (3-0)
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Hybrid All Sections for this Course Marketing Department |
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