 | Select the desired Level or Schedule Type to find available classes for the course. |
| MK 385 - Consumer Behavior |
|
This course explores behavioral theory as it relates to consumer and industrial decision processes. Domestic consumer behavior will be compared and contrasted with international consumer behavior. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward iimproving marketing management and decision-making. (3-0)
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Restrictions: May not be enrolled in one of the following Levels: Graduate May not be enrolled as the following Classifications: Sophomore First-Year Prerequisites: Undergraduate level MK 350 Minimum Grade of D- |
| Return to Previous | New Search |
 |